Privacy Policy

1. Overview

Data Jackson ("we", "us", or "our") provides this Privacy Policy to explain what information we collect through datajackson.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.

2. Information We Collect

• Contact form submissions: name, email, phone number, company name, and the message you submit.
• Chat assistant: your email address (if you provide it) and the messages you exchange with our AI assistant.
• Local browser storage: we store your chat session state in your browser so your conversation can persist across visits.
• Financial account data (Plaid): if you use an account-linking feature on the Site, we collect data made available through Plaid, as described in Section 6 below.
• Facebook/Instagram advertising and lead ads (Meta): if you submit a lead form through a Facebook or Instagram ad, or interact with our ads on Meta's platforms, we receive the information described in Section 5 below.

3. How We Use Information

We use the information above to:

• Respond to consultation requests and contact form submissions
• Operate and improve the AI chat assistant
• Provide any financial account-linking features you choose to use
• Follow up on leads submitted through Facebook or Instagram ads, and measure and improve the performance of those ad campaigns
• Maintain the security and proper functioning of the Site

4. Third-Party Service Providers

We rely on third-party providers to operate the Site and our marketing, including OpenAI (to power the chat assistant), Neon (for database hosting), and Meta Platforms, Inc. ("Meta") (for Facebook/Instagram advertising and lead generation), described below. Where a feature connects to your financial accounts, we also rely on Plaid Inc. ("Plaid"), also described below. These providers process data on our behalf and are bound by their own privacy and security practices.

5. Facebook/Instagram Advertising & Lead Ads (Meta)

We advertise on Facebook and Instagram and use Meta's tools to manage and measure those campaigns. Depending on how you interact with our ads, this involves two kinds of data flow to and from Meta Platforms, Inc.:

• Lead ads: if you submit your information through a Facebook or Instagram lead ad form, Meta shares the details you entered (typically name, email address, and phone number) with us, and that information is synced into our customer relationship management (CRM) system so we can follow up about the offer you requested.
• Meta Pixel & Conversions API: on our advertising landing pages, we use the Meta Pixel and/or Meta Conversions API to measure ad performance and improve ad targeting. This sends Meta certain browser identifiers (such as cookies and IP address) along with a cryptographically hashed (SHA-256) version of your email address and/or phone number, when available, so Meta can match ad interactions to outcomes like form submissions. We never send Meta your information in plain, unhashed form.

Meta's use of this data is governed by its own Data Policy. You can review, limit, or opt out of how Meta uses your data for ads through your Facebook Ad Preferences settings.

6. Financial Account Linking via Plaid

If the Site offers a feature to connect your bank account, we use Plaid Inc. to facilitate that connection and to access account data such as account and routing information (Auth), account balances (Balance), and transaction history (Transactions).

When you link a financial account, you will be asked to grant Plaid permission and authority to access and transmit your data on your behalf, and to select the specific use case for which your data will be used, as part of Plaid's Data Transparency Messaging consent flow. We only request the data scopes needed for the features you use.

Plaid's collection and use of your information is governed by Plaid's End User Privacy Policy, which we encourage you to review. We are not responsible for Plaid's handling of your data outside of the data it shares back with us. You can view or revoke third-party access to your linked accounts at any time via the Plaid Portal.

7. Data Retention & Security

We retain the information described above for as long as needed to provide our services and comply with legal obligations, and we use reasonable administrative and technical safeguards to protect it. No method of transmission or storage is completely secure.

8. Your Choices

You may contact us at any time to request access to, correction of, or deletion of your personal information, or to revoke a linked financial account. Depending on your location, you may have additional rights under applicable law (for example, the CCPA/CPRA in California).

9. Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

11. Contact Us

Questions about this Privacy Policy can be sent to brandon@datajackson.com.